Diba
Innovation Hub
Diba Innovation Hub, a startup accelerator and coworking space, we set out to design a compelling visual identity that encapsulates its mission to foster growth, innovation, and collaboration among startups and entrepreneurs. This project was a unique challenge as it required a design solution that not only represents the professional and innovative nature of the accelerator but also appeals to energetic, ambitious entrepreneurs ready to transform ideas into reality.
Category
BRAND DESIGN
Location
UZBEKISTAN
Customer
Diba Innovation Hub
Date
OCTOBER 2022
Project Overview
At Proment Agency, we believe that every brand tells a story .one that must resonate with its audience while reflecting its core values.
Diba Innovation Hub aims to provide an environment where ideas flourish, collaborations thrive, and businesses scale. Through a bold visual identity, we sought to: Communicate the hub’s commitment to growth. Highlight the dynamic and creative environment of a coworking space.Build a brand presence that stands out in the competitive startup ecosystem.
Key Design Elements
The logo embodies growth and upward motion with a sleek, minimalist approach. The circular form represents community and inclusivity, key traits of any coworking environment. The arrow-like curve signifies progress and acceleration, visually reflecting Diba Innovation Hub’s role in fast-tracking startups.
We opted for a bold and vibrant color scheme to evoke energy, creativity, and growth: Red: Represents energy, action, and momentum. Yellow: Symbolizes optimism, creativity, and positive thinking. Green: Reflects innovation, technology, and a fresh perspective.
Key Design Elements
Typography and Patterns
We used clean, modern typography for readability and sophistication. The custom graphic patterns derived from logo elements were integrated into various brand assets to create a cohesive visual experience. These patterns are versatile, adding energy and visual consistency to every touchpoint.
To ensure a seamless rollout, the visual identity was applied across multiple mediums, including:
Stationery design: Business cards, letterheads, and branded folders.
Environmental design: Office space visuals and coworking signage.
Promotional materials: Posters, digital graphics, and branded merchandise (e.g., coffee cups).
Challenge
The final outcome is a vibrant, modern identity that reflects the hub’s dedication to accelerating ideas and connecting innovators. Diba Innovation Hub now stands as a visually striking and inspiring environment that encourages growth, collaboration, and entrepreneurial spirit.
Clinet Feedback
At Proment Agency, we take pride in crafting designs that not only look good but also align with a brand’s goals and values.
This project is an example of how strategic design can empower brands to stand out and connect with their audience.
